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The Two-Part Equation to Influencer-Driven Content Marketing
Influencer-driven content marketing can be a marketer’s best friend – it’s a strategy aimed at fostering credibility, influence and, ultimately, action. According to content marketing expert Lee Odden:...
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How Twitter Saved Scandal
Tomorrow night is the season finale of ABC’s hit political drama “Scandal,” and Twitter can’t wait for 10 p.m. to roll around. The show boasts a social media strategy that challenges us to think about...
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Are Klout’s Streaming Perks a Content Distribution Win?
Some people might think that Klout’s latest incarnation finally gives the service a real purpose. But many Klout Perks recipients have been fans for years, receiving freebies like McDonald’s gift...
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How to Blend Guerrilla Marketing and Content Marketing
So a graffiti artist, a business owner and a digital marketer all walk into a bar. That could be the first line of a joke—or how a guerrilla marketing campaign is unexpectedly born. Both...
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Why Did the Omnicom-Publicis Merger Fall Apart?
The advertising mega-merger announced last July between Publicis Groupe and Omnicom Group is off. Almost a year after the merger was announced, relatively little progress had been made toward blending...
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Improving Client Relationships: All You Have to Do is Ask
Every business, regardless of industry or size, strives to do its very best to be successful. For agencies working with clients, it can be a challenge to please all of the various contacts – each with...
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Discover, Curate, Amplify and Measure the Most Engaging Content About Your Brand
Earned media’s power to drive business has been well-documented for decades. In fact, the entire public relations (PR) industry was built on earning media. But never in the history of PR and marketing...
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SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing
If you’re a B2B marketer who hasn’t been bitten by the SlideShare bug yet, let me help infect you. Many thought leaders have written posts to sing its praises over the years, including this gem from...
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Where Bad Marketing Copy Comes From
Like many people who call themselves writers or editors (or both), I have an almost allergic response to the uninteresting, uninspired and sometimes unreadable tripe that all too often passes for...
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Brainstorming Revisited: A New Approach to an Old Technique
Lately, there seems to be a growing argument against group brainstorming, with questions being raised about whether it can be used as a springboard for a creative project. Critics maintain that it...
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